MB Mangimi

Brand Design and Visual Identity

Brand design and development of new Visual Identity for MB Mangimi, Italian company in Cesena Province specialized in production and distribution of livestock feed.
During my stay in Studio Pleiadi as a graphic designer, I participated in the creation of the new MB Mangimi brand identity. The need was to renew an old identity and not in line with the market. The logo developed in fact represents the stylization of seeds and the centurions of the fields of Romagna (regional area of Italy where the Company has its HQ). I personally designed the logo under the art direction of Studio Pleiadi. Later I developed the Brand Identity, the brand manual, the litterature, the liveries of transport and the graphic communication at the exhibition. Art direction Studio Pleiadi.