Mindchangers, logo design

European project to help Organizations in launching projects to engage youth IN climate change and migrations

As external collaborator for Studio Pleiadi I have participated to a pitch for the creation of the logo and Visual Identity for Mindchangers an international European project aimed at improving the capacities of Local Authorities and Civil Society Organizations in launching projects and activities to engage youth in the big challenges of our era: climate change and migrations.

The target for the brief was 13-28 years old, so I focused my design in the creation of a shape linked to the world of digital and videogames. The palette, various in tints and with gradients, has been chosen to convey a concept of international inclusivity.