Technogym, Skill Line products catalogues

Art direction and Visual Identity for the catalogues of the Skill Line products by Technogym

During my collaboration with Studio Faberi and under its creative direction, I’ve worked on the creation of a new graphic style and a new Visual Identity for the Technogym catalogues presenting the Skill Line products SkillBike, SkillMill, SkillRun and SkillRow. I was in charge of the art direction for the graphic and the production management and direction of the photo and video shootings.

The concept is to communicate a line of products specific for a target that requires highly efficien training equipment dedicated for sport training.

All the rights on the images and text content shown on this page are property of Technogym S.p.A.