The Chinese company Excilon, producer of ceramic coatings for pots and pans for domestic use, contacted Studio Pleiadi for the development of a new brand identity that would make it more international and communicative. The symbol I developed and selected by the customer contains abstract concepts dear to them, such as technology, strength, flexibility, being healthier for cooking than Teflon coatings, etc. The lettering is deliberately geometric but rounded, to link the concept to the material produced. Then I developed the brand guidelines and the graphic elements that make up the brand identity.
Art direction Studio Pleiadi.