50 years of Swiss int’l cooperation in Pakistan
Catalog and Identity

Swiss Embassy celebrated its 50 years of international collaboration with Pakistan during the Swiss National Day

I developed the visual and the communication assets. The most important asset has been the catalogue of the event: “Inspiring moments. Switzerland in Pakistan over decades”.
Concept of the communication is the Pakistani people, their energy, the youth and gender equality. All this connected by vivid colors that convey energy and in the meantime the typical national colors of both nations: red for Switzerland, green for Pakistan.

This has been a great opportunity to match Swiss strictness and Pakistani colorfull society.


ISLAMABAD: June 26 – Makhdoom Khusro Bakhtiar Federal Minister for Planning, Development and Reforms addressing during a function to celebrate Swiss National Day and over 50 years of Swiss International Cooperation in Pakistan. APP photo by Irshad Sheikh