The Azeta Capelli company commissioned me to design and develop the visual identity for its two Azeta Bio product lines, products for the hygiene of the child and new mothers. Azeta Bio products are distinguished by their production based on natural products.
The customer’s request was to develop an image that maintained the concept of “biologic”, but moving away from an image that was too medical and too minimal, so that it could be exported in a more competitive way even abroad.
The children’s line stands out for the playfulness of the illustrative subjects, while the line for new mothers has a more feminine tone. I then developed label, pack and all the cataloging.
The graphic project was developed from the conception to the finalization in autonomy, without the help of other professional figures.